Meta Paid Ads
As a Multimedia Ad Designer at a direct-to-consumer collective of brands, I led and produced in-house ad campaigns for a supplement line, collaborating with a production team to create performance-driven video content. Projects included an ashwagandha complex in-house shoot and AI-generated videos supported by in-house b-roll, all edited and optimized for paid campaigns across Meta platforms.
Through this experience, I strengthened my skills in video production, creative direction, and performance marketing while learning how to craft engaging content that aligns with brand goals and drives measurable results.
In-House Social Reel
AI Social Reel
Walmart Static Ads
I created paid static ad campaigns for Pupgrade, a supplement brand available in Walmart stores. I designed performance-driven static ads across Meta platforms to promote retail availability and drive traffic to Walmart listings. The campaign focused on four core supplements, with each ad tailored to highlight key benefits, product differentiation, and brand identity while maintaining a cohesive visual system.
Through this work, I strengthened my ability to design high-converting static creatives, balancing brand storytelling with retail-focused messaging to support paid media performance.