sarah dranoff - Packaging Design

Live Brief

Thailicious beverage brand

I designed a new brand based on a given creative brief. The brief was to pick a country from your choosing and brand a three-flavor beverage that is in sustainable packaging, specifically not stored in a "can".

The chosen country was Thailand. I researched the culture of beverage packaging. With constraints on three flavors mango, orange, and tropical, I was able to create my tropical flavor after further research on the native fruits of Thailand. I chose dragonfruit, rambutan, and mangosteen. I created a brand name and logo, Thailicious = Thai & delicious, and a Thai deity as the representation of Thai culture. After lots of searching and prototypes of mockups, I decided on the cardboard tube mockup. With lots of consideration for my brand, I changed the color and texture with Adobe Photoshop.

Graphic Design 2 (December 2023)

Future of Design

Eagle Hunt

I conducted a campaign around the concept of design evolution, and how gamification can revolutionize design. Designing an app to increase student engagement with campus activities by making it fun and rewarding through AR experiences.

Deliverables include a poster, commercial, and app interface.

Digital Design Workshop (October 2024)