sarah dranoff - Branding

Brand Identity Campaign

Blended

For this project, I embraced experimentation by learning new and existing skills to bring a completely new brand to life. Blended is a smoothie bowl blend bar concept designed for college campuses, merging the quality of local acai shops with the convenience of self-serve technology. The brand embodies health, customization, sustainability, and freshness, values that guided every creative decision. Through extensive research on successful brand campaigns, logos, websites, and visual identities, I built a strong foundation before diving into concept development. I began by sketching logo ideas, building color palettes, selecting typefaces, and designing custom iconography. These early explorations evolved into a fully fleshed-out campaign featuring 30+ unique deliverables, ranging from digital and print ads to branded merchandise and UI mockups.

I applied my knowledge from past courses and insights to ensure the campaign was both strategic and visually cohesive. I utilized Adobe Creative Suite applications throughout the process, emphasizing the importance of consistency across all platforms. The final outcome was a multi-channel brand identity campaign that was entered into the 2025 American Advertising Awards Competition for the Southwest Florida chapter and proudly received a Student Silver ADDY Award for Integrated Brand Identity Campaign!

Digital Design Workshop (November 2024)

Gallery Night

ADDY Awards Gala

Brand Identity Manual

Naples Botanical Garden

After redesigning Naples Botanical Garden's logo, I developed a brand identity guidelines manual that explains the total brand's identity, including the logo, and all print and digital applications of the rationale behind the development.

Visual Branding & Identity (November 2023)