Brand Identity Campaign
For this project, I embraced experimentation by learning new and existing skills to bring a completely new brand to life. Blended is a smoothie bowl blend bar concept designed for college campuses, merging the quality of local acai shops with the convenience of self-serve technology. The brand embodies health, customization, sustainability, and freshness, values that guided every creative decision. Through extensive research on successful brand campaigns, logos, websites, and visual identities, I built a strong foundation before diving into concept development. I began by sketching logo ideas, building color palettes, selecting typefaces, and designing custom iconography. These early explorations evolved into a fully fleshed-out campaign featuring 30+ unique deliverables, ranging from digital and print ads to branded merchandise and UI mockups.
I applied my knowledge from past courses and insights to ensure the campaign was both strategic and visually cohesive. I utilized Adobe Creative Suite applications throughout the process, emphasizing the importance of consistency across all platforms. The final outcome was a multi-channel brand identity campaign that was entered into the 2025 American Advertising Awards Competition for the Southwest Florida chapter and proudly received a Student Silver ADDY Award for Integrated Brand Identity Campaign!
Digital Design Workshop (November 2024)
Gallery Night
Gallery Night
ADDY Awards Gala
ADDY Awards Gala
